Wednesday, 27 November 2013

Coke donates all ad spend to Philippines relief efforts

This is a pretty amazing move by Coke. I'm trying not to be cynical about it as I think that it will make a huge difference to the disaster victims in the Philippines.
From a marketing pov, it will be interesting to see the impact of a zero paid media approach and to see if Jo Jaffe's theory works in practice.

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