Sunday, 24 March 2013

Buzz marketing using girl's thighs

I came across this, errr..., novel technique of buzz marketing in Japan called Absolute Territory. It involves teenagers and young women advertising brands and products on their 'Absolute Territory - the area between the stocking top and skirt hem.

To take part, the girls have to be over 18 and have at least 20 social media contacts. Apparently, over 1300 signed up straight away when the scheme launched and Green Day launched their new album using this technique.

Obviously, this technique is very unique to Japanese culture and I don't think it would take off / be allowed over here.

Still, good to see novel thinking:)

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