You can filter by things like brands, celebrity, media, politics and sport .
It seems reasonably accurate and has come in very handy for me.
A bit depressing that the X Factor score a 10 / 10 for the brand most likely to be recommended.
In the words of Einstein: “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction." Thoughts on simple things that work well for social media and digital PR. Plus, some other things that make life fun, like Mountain Biking and technology.