Saturday, 22 September 2012

Influence measure

There's a great article on marketing land that explains the difference between the three main influence measuring tools: Klout, Kred and Peer Index.
What I take out of it is:

  • each company provides an influencer identification service
  • all seem to rely on twitter, rather than other social spaces
  • Kred seems slightly more accurate than the others looking at the types of things it measures
  • if you play the game i.e. engage with the three tools, you get a higher score
Overall, most of them gives you a good indication of influence of someone you are looking at to involve in a campaign, but IMHO I wouldn't rely on the tools to give a definitive list of the people who influence a certain subject.

Monday, 3 September 2012

The problem with co creation

Don't get me wrong, I think crowd sourcing ideas, getting different people together to think up new stuff is fab. But for me that's just the beginning. You need someone to take all those ideas, filter them, own the best ones and make them happen.

In my experience, that needs to be one person, not a group. It needs one person to take responsibility for the crowd sourced ideas, take control and bring them to fruition. If not, then the ideas tend not to happen.