Sunday, 29 July 2012

NYU study reveals men more influential than women

An interesting study by two professors at New York University of 1.3 million Facebook users shows that:

  •  men are 49% more influential than women; 
  • people 30+ are more influential than under 30s; 
  • singles are more influential than people in relationships 
  • people that are influential are less susceptible to influence. 

It's an interesting study but do take it with a pinch of salt as it was based on how a film rating application spread through a group of people.

Influence ratings of people will change depending on the content they are sharing. For example, a friend who is really into films, and therefore knows a lot about films, will have more influence than someone who knows SFA about films. Among my friends, I may be able to influence them on their choice of mountain bike [I do a lot of mountain biking] but I'm less likely to influence their choice of stereo [as I know naff all about sound systems].

So, while interesting, this study does not deliver a universal set of rules, but reminds me that influence varies according to subject and the credibility a person has in that subject. Still, it's good to know that over 30s are more influential than youngsters today:)

Monday, 16 July 2012

CIPR Guidance on working with Wikipedia

Last month the CIPR published it's guidance on how best to work with wikipedia – following certain PR agencies behaving very badly and trying to game wikipedia.
The CIPR sat down with wikimedia – wikipedia's front of house organisation – to work out a way to work together.

It boils down to:
  • Prs shouldn't edit entries where there is a conflict of interest e.g. Clients, employer, brands, competitors
  • If Prs want to edit any entries they should engage with the wikipedia editor on the 'talk' page for that entry
In the guide there is more detail to read on best practice.

Tuesday, 10 July 2012

New Page infrastructure from Facebook

Facebook appears to be ready to roll out a new type of Brand Page infrastructure that is likely to solve that common dilemma: Local Pages or single Global Page.

From what I understand, the new structure will allow a brand to have a single presence on Facebook but with a number of country/region specific daughter Pages that can give a complete tailored experience for a particular country. At the mo, geo targeting is limited to status updates and Custom Apps, but native apps [covershot, photo libraries, about section], so fans of geo-targted Global Pages get a partial tailored and translated experience.

With this new structure, the user can choose the country Page they prefer and get a completely tailored experience - all from on single presence on Facebook. Which is nice.

It is being tested on Facebook's marketing Page here.

Roll out is rumoured to be in the next few weeks.

Monday, 9 July 2012

CIPR to launch social media handbook

The CIPR is launching its social media handbook on July 20th - slight self promotion as I contributed one of the chapters along with 20 other social media types including industry names such as Rob Brown and Stephen Waddington.

It includes practical guidance on planning strategies, using the different social platforms all the way through to monitoring and evaluation.

Its available from Amazon and Wiley for £10.99 in digital format and £16.99 in hardback.

[Just so you know, all the proceeds go to the CIPR, not the authors].

Monday, 2 July 2012

What proper advertising looks like

The dollar shave company. Just awesum!!!