- men are 49% more influential than women;
- people 30+ are more influential than under 30s;
- singles are more influential than people in relationships
- people that are influential are less susceptible to influence.
It's an interesting study but do take it with a pinch of salt as it was based on how a film rating application spread through a group of people.
Influence ratings of people will change depending on the content they are sharing. For example, a friend who is really into films, and therefore knows a lot about films, will have more influence than someone who knows SFA about films. Among my friends, I may be able to influence them on their choice of mountain bike [I do a lot of mountain biking] but I'm less likely to influence their choice of stereo [as I know naff all about sound systems].
So, while interesting, this study does not deliver a universal set of rules, but reminds me that influence varies according to subject and the credibility a person has in that subject. Still, it's good to know that over 30s are more influential than youngsters today:)