Saturday, 22 September 2012

Influence measure

There's a great article on marketing land that explains the difference between the three main influence measuring tools: Klout, Kred and Peer Index.
What I take out of it is:

  • each company provides an influencer identification service
  • all seem to rely on twitter, rather than other social spaces
  • Kred seems slightly more accurate than the others looking at the types of things it measures
  • if you play the game i.e. engage with the three tools, you get a higher score
Overall, most of them gives you a good indication of influence of someone you are looking at to involve in a campaign, but IMHO I wouldn't rely on the tools to give a definitive list of the people who influence a certain subject.

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