If only content marketing was this good

Brands are still very excited about the buzz word: content marketing.
The content conflict will always be a major barrier for brands to overcome. By the content conflict, I mean the conflict between:

1. The CEO or whoever pays the marketing bills wanting strong sales messages in all brand content
2. People wanting entertaining/interesting/exciting content that isn't trying to sell them things.

The challenge is doing both at once. 

Some brands get it right: Old Spice, Cadbury's Glass and a Half Productions. 

I just wish brand content was as funny as this: