So, I've heard lots of ad types talking about the latest thing to hit advertising: Native Advertising. - advertising formats that integrate seamlessly with users and editorial content streams. i.e ads in Facebook newsfeed or twitter stream.
Is it me, or is this latest dollop of so called new thinking pretty much the principle of PR? That is, PR aims to get brand messages into the editorial of media and other channels and publics and has done so for years.
Sigh, sometimes the industry in which I work really lets itself down.
I guess mentioning advertorial would be too obvious at this stage?
Thursday, 23 August 2012
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1 comment:
Iam happy your post was available for reading.it’s fantastically made. Thanks very much for your hardworking.
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