Forecasting the spread of content through social media

HP has come up with an intriguing formula that predicts what type of content will spread farthest through social channels. It is based on a statistical model that analyses the popularity of online news stories e.g. how many RTs, shares etc.

The no shit Sherlock moment is when the formula reveals that news stories from a trusted source, that talks about celebrities tends to be more popular.

Snarkiness aside, I like the formula because it tells us what we all know: that the credibility of the story/content is the most important thing, despite social media types like me saying that traditional media is dying due to citizen journalism etc [Note: I never actually said that:)].



With so much stuff out there on t'internet the credibility of the source is more important than ever.