I came across an interesting discussion about the SuperBowl Spots. It seems that some brands have taken to advertising their adverts i.e. running ppc and online banner ads to get people to view their ads on YouTube.
Living in the UK, I haven't been able to find any evidence, but the discussion I was privy to, focused on the VW Dog Strikes Back and the teaser ad that was run on the lead up to the Superbowl.
Maybe I'm missing the point, but it seems really self indulgent to me i.e. spending cash on a new advert to drive people to view another advert.
Tuesday, 7 February 2012
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1 comment:
Very well written post ! That's brilliant way of advertising your advert. You did great job..loved it. Kudos to you :)
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