Monday, 8 August 2011

Facebook Deals cost £50K

I found out t'other day through one of my colleagues in Universal McCann that to run any kind of Facebook Deal you have to spend a minimum of £50K in advertising. Which seems a bit steep, to say the least.

Particularly when Facebook said Deals are free when they launched in January. I can't work out when Facebook changed the goalposts, but it seems to me that Facebook would get more revenue if they allowed brands to use Deals for free and either took a share of the revenue or charge a small fee like eBay.