Wednesday, 20 April 2011

Paying for content with advocacy

Instead of Murdoch's model of paying to access newspaper content online, the New Yorker is using a 'Like Wall'. This is where users have to Like the New Yorker's Facebook Page to be able to access exclusive content.

OK, it's not an economic payment but it's still a payment. You still need to give something in order to get something. In this case you pay a 'social fee' rather than an economic one. I wonder tho, how many people will prefer to pay with their advocacy/recommendation rather than a small amount of cash that has no affect on their reputation?

I may be taking things to the nth degree to prove a point - Liking a Facebook Page is hardly a passionate recommendation. However, if brands want people to pay with their recommendation rather than their money, I'm not sure the cost of the transaction is smaller.

IMHO I'd prefer to pay a small amount of cash to get the content I want rather than recommend something I'm not massively passionate about to my network.

Tuesday, 19 April 2011

Tracking tool for banner ads

Moat.com is a nifty little tool for tracking banner ads. It's great for seeing what brands are doing in paid for display ads - style, creative. Sadly, it doesn't provide an quant data or analytics.


Still, handy enough.