This will include:
- Company websites
- Advertisements and other marketing communications on advertiser-controlled pages on social networking websites.
- Advergames on own websites or in non-paid-for space online under the advertiser's control which amount to marketing communications.
- User-generated content will be included if:
a. The website owner originally solicits the submission of content from private individuals, then adopt and incorporate it within their own marketing communications.
b. A private individual provides the website owner, on an unsolicited basis, with material which the website owner subsequently adopted and incorporated within their own marketing communications.
A briefing note outlining the changes and a link to the full ASA guidance can be found by clicking here: http://www.wsta.co.uk/images//update%20draft%20on%20asa%20guidance%20-%20online.pdf