Cool American Airlines Kevin Spacey campaign

Just wanted to give a big hand to my colleagues in McCann NYC and London who made this cool 60 sec film starring Kevin Spacey for American Airlines.





It's the central point of an integrated TV, social and digital campaign, launching during the England match on Saturday November 12th. he 60-second ad ‘The Individual’ breaks on UK television on 12^th November and is part of an integrated digital, social and TV campaign. Kevin Spacey appears as a slick designer type, a creative screen writer and a Malibu family guy and finally as himself in the series of ads. 


Director Chris Palmer of Gorgeous who’s previous work included the Skoda ‘Baking Of....’ and the Budweiser ‘Lyrics’ ad, worked closely with Kevin Spacey in developing and bringing to life the three characters who reflect the broad American Airlines premium flyer. All the characters are united at the end of the film in their appreciation of American Airlines understanding ‘what makes me, me, whoever I happen to be’.