IBM software links social media to compliance

This announcement from IBM could be interesting for pharma and financial services - if Actiance Vantage does what it says on the tin. The new product promises to bring social media data into compliance programs - which will be great as I reckon it will help those companies nervous about using social media due to compliance issues.

However, I'm intrigued to see how it will work. Will it bring in conversations from third parties? If so, will this be a good thing for pharma as will any mention count as an Adverse Incident Report?

Or will it just integrate data from owned social media properties? If so, I guess it will make life easier and perhaps remove a few barriers. I'll be very interested to see if/how it brings in data from Facebook.

When I find out, I'll update this post.