New way of doing old ideas

As more pioneering brands move to socially centric campaigns, we are seeing traditional ideas being implemented in new ways to take advantage of the power of social technologies.

A great example is the recent campaign Coke did with Maroon 5. Basically, Coke used a famous band to get people to engage with the brand. A very traditional tactic. However, they used social technologies to enhance the idea - Maroon 5 created their new single from tweets and status updates. [The link to Coke was that for the first 100,000 downloads Coke gave a donation to charity].

Here is a short video on the initiative:

I can't help thinking that we will see more and more of these type of socially centric campaigns that use traditional tactics.