Google using our own tastes to decide what we see

An interesting talk by Eli Parisa at TED on Filter Bubbles got me thinking how Google and Facebook are taking over the role of traditional media in deciding what we see and read - but by automating our own tastes rather than human judgement deciding what we should see.

Eli's premise is that the more Google and Facebook tailor our search results and News Feeds to match what they believe we want to see, the more we just see very limited stuff. The video is ten minutes and definitely worth a watch.

It does get you thinking how scary it would be if Google and Facebook decided to deliberately control what you see and read - you wouldn't know they were controlling your information flow. But that's just paranoid.