Monday, 2 May 2011
An interesting story in Canada about insurance companies offering policies to cover companies messing up in social media e.g. Kenneth Cole, Habitat. Where there is risk, there is insurance, I guess.
I wonder how the premiums are going to be calculated? Will certain industries have higher premiums, like certain job titles generate large premiums for car insurance? [if you are a broadcast journalist you get seriously stung]. Will companies get a no claims discount based on how many years they have been running a blog, twitter feed or Facebook Page?
It will be interesting to see how this plays out and if companies take out policies.