I wonder how the premiums are going to be calculated? Will certain industries have higher premiums, like certain job titles generate large premiums for car insurance? [if you are a broadcast journalist you get seriously stung]. Will companies get a no claims discount based on how many years they have been running a blog, twitter feed or Facebook Page?
It will be interesting to see how this plays out and if companies take out policies.
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3 comments:
Heh, that's awesome - kindof makes sense I guess, but disgusting how insurance companies jump on anything. Surely there needs to then be an industry standard way of measuring impact and effect.
Cheers,
Matt
I know what you mean - I can see why brands would want cover for social media mistakes. I just it hope it doesn't go the way of motor insurance industry i.e. increase their premiums at will and have drivers over a barrel.
Interesting to see how they attach a monetary value to crisis/reputation management? Does every seo firm out there now have to go by social media insurance to pay for the damage they could possibly do to a companies reputation? Just seems like so much depends on intangible grey area that assigning value to it would be hard. Very interesting though.
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