Monday, 30 May 2011
I read and hear a lot about how heavily regulated industries, such as pharmaceuticals and financial services, can't/won't use social technologies due to compliance issues. However, I can't help thinking that those compliance issues actually force FS and pharma organisations to use social media in the right way. That is, they use social media to be helpful and informative. They don't try and sell stuff, but they think of ways they can provide useful information to their audiences.
A great example of this is Roche's recent launch of an online tool to help Warfarin users learn more about anti-coagulation self monitoring. Roche are restricted from promoting products so they do something to help patients. Which is nice.