Sunday, 8 May 2011
I can't help thinking that nowadays, in this age of transparency and slight distrust of authority, people are extremely interested in the intent behind a brand's marketing. I mean, if a brand's intentions are good then I think people tend to forgive it for doing something extremely crass.
I hope my theory is correct and brand's continue to move away from the Mad Men thinking that duping the customer into buying something is great marketing and more towards offering customers what they need, when they need it.
Or maybe I'm being naive.