Nifty and simple twitter campaign from Orange

I do love those chaps who do Social Media at Orange. They do simple things that are really cool and tap into the human aspects of social media.

The winter warmer initiative on Twitter is a great example. You tweet #WinterWarmer with a mate's name and the nice guys at Orange ask you for their address then pop over with hot chocolate and a scarf. It actually happens as one my colleagues found out to her pleasant surprise.

It's not selling phones, pimping offers or getting you to Like something. It's just doing something nice for people to create a warm fuzzy feeling towards the brand.