Tablet newspapers

PR agencies will be taking a close look at The Daily, News Corps daily newspaper designed for Tablet devices [iPads, Motorola Xoom etc]. I've heard a few comments about how tablets will change the face of news papers and subsequently the PR industry.

I'm not so sure about the latter. PROs will still need to build relationships with 'tablet journalists' and provide them with relevant and timely stories and content. The medium won't change the principles of best practice PR - right content, to the right person and the right time.

It might change how PROs deliver that content and the format it takes, but the practice of media relations won't change.