PR can learn from Chinese philosophy

Listening to Michael Netzley on how the approach to communications in Asia is based on a different fundamental principle to the West, I realised that perhaps us in the PR industry can learn from this. I probably don't do Michael's explanation justice, but in essence the principle was that when communicating one uses silence and appropriate speech. Appropriate speech means the right person, with the right message [or content], speaking at the right time and at the right location. Rather than in the West when it is often about quantity and loudness.

I can't help thinking that we, the PR industry, could benefit a lot from adopting this principle. How many times have you been in a meeting where people seem to be talking just for the sake of it? Adopting this principle of silence and appropriate speech, would mean that there would be less bullshit, things would happen quicker and we'd get more done.