Sunday, 4 July 2010
I came across this nifty little tool called Klout that works out the influence of a twitter user. I know there are loads of tools out there, but I liked this one because it looks at the true engagement of the audience rather than just number of followers.
It discounts all the inactive accounts that are following a profile and takes into account the influence of the people following a profile. It classifies 'influence' as the ability to drive people to action and looks at how one twitter user influences other users by looking at click thru rate on links, RTs, etc. It also looks at Amplification Probability - the likelihood your content will be acted upon.
Plus it looks quite neat.