Tuesday, 2 March 2010
It looks like Google now takes into account website speed to determine ranking, as was rumoured last year. Bummer if your server has a rubbish broadband connection. It will be interesting to see how much of an impact site speed has on ranking. If speed plays a large factor, I wonder if it will lead to marketers ditching complex multi-media type sites that take a while to load in favour of simpler designers that load quickly. It will be a shame if they do.
I also heard that Google now looks at how many times you update a Facebook Brand Page. Which is great, but I hope it doesn't lead to companies updating their Pages every 2 secs with frivolous stuff like what colour tie the CEO is wearing. People will soon de-fan the Page is they ar enot getting useful content.