I also heard that Google now looks at how many times you update a Facebook Brand Page. Which is great, but I hope it doesn't lead to companies updating their Pages every 2 secs with frivolous stuff like what colour tie the CEO is wearing. People will soon de-fan the Page is they ar enot getting useful content.
Tuesday, 2 March 2010
Speed now affects rank
It looks like Google now takes into account website speed to determine ranking, as was rumoured last year. Bummer if your server has a rubbish broadband connection. It will be interesting to see how much of an impact site speed has on ranking. If speed plays a large factor, I wonder if it will lead to marketers ditching complex multi-media type sites that take a while to load in favour of simpler designers that load quickly. It will be a shame if they do.
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Typically 80 percent to 90 percent of the load time is client-based — the time it takes to load every JavaScript file, stylesheet and image before a webpage loads in a visitors browser.
A fast server and internet connection are great but its not where the great speed gains are achieved - they are achieve by website frontend optimization.
You can do this by hand (takes resources, specialist knowledge, and ongoing optimization as pages change). Or you can go the automatic route - using a website accelerator like aptimize that does all the optimzation automatically.
Whatever the route a website owner takes in order to improve the speed of their web pages the optimization gains are greater in the frontend and not the backend (server).
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