Wispa is doing a cool social media/ad campaign where it is giving away £2m worth of ad space to fans of Wispa. Fans send in their messages, say what location they prefer and the best ones get chosen to go on billboards. The messages can be one liners, poems, photos, whatever you want.
The campaign was kick started by Rolf Harris yesterday with one of his illustrations in Old Street, which IMHO makes it uber cool [the Rolf Harris involvement not the Old Street location].
I think this is a fab example of how a brand is truly engaging with fans, getting them involved in the brand and ultimately rewarding them for being fans.
Posts
0 comments:
Post a Comment