Kodak uses social media to turn negative into positive

I thought Kodak's move to get twitter users to name its new camera after the existing name was slated was an excellent move.

A review by a tech reporter at a newspaper in the US commented that name of Kodak's new camera was pants [I'm paraphrasing, naturally]. The camera was called the Zi8, so I can see his point. Instead of trying to defend an unmemorable name they opened it up to people online and asked them to come up with a better name. Kodak will reward the best name by taking the originator to the CES show in Vegas, unveiling the new name and making them part of the company's history.

A great example of how being, open, transparent and just behaving like a normal person can transform negative publicity into positive buzz.