The founder of the Jedi religion on earth gets kicked out of Tesco for wearing his hood up. He creates a stink about being persecuted for his beliefs. Tesco's respond as per below:
Tesco said: "He hasn't been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods.
"Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood.
"If Jedi walk around our stores with their hoods on, they'll miss lots of special offers."
Tesco's could have ignored the problem or reacted heavy handedly, but instead they engaged in the debate in a positive and funny way - without taking the mick.
[Insert appropriate Star Wars related joke here]
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