I came across this nifty little tool on FIR that allows you to create a branded URL shortener. Coke is one of the first brands to make the most of it with coke url.
I know there are loads of URL shorteners out there, but this one is cool because you can include a brand name. This is particular useful for spreading conversations around your brand on twitter - people will see the brand rather than a bunch of letters and numbers.
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Neat, but I can't get it to work. Where do you submit a URL for it to shorten? Maybe I being thick?
I think only coke can use it to shorten urls. As I understand it, budurl enterprise edition means that a brand can create its own branded shortened urls to publish. I don't think that its a service that consumers can use, just Coke.
For example, this Coke shorten url http://CokeURL.com/g8u3
Takes you through to a coke youtube video.
If I find out any more I'll do another post
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