Real time social media search

I'm playing around with a real time search engine for social media called Collecta.com. It's pretty cool - it gives you a waterfall of real time results from twitter, blogs, comments, Flickr photos and online news. Like twitterfall, but for more social media channels than just twitter.

There is a bit of tailoring, you can select between 1 to 4 sources:
1. Blog posts and articles
2. Comments on blog posts
3. Updates on Twitter, Jaiku, Identica
4. Photos on Flickr

I like the the fact that there is a box out of the detailed post/update.

I can see this being used a lot for real time issues monitoring and for tracking back channel conversations at conferences.