Pitching via a social media treasure hunt

My colleagues in Turkey recently took part in a very nifty pitch for Turkish Airlines that involved following clues in social media channels. The airline used the tag THYbrief and left clues in a variety of social media channels from Friendfeed and Flickr to blogger and tumblr. The McCann Turkey digital dudes followed the digi-trail and found the password embedded in the source code of a blog.

I must admit, this seems a much better way of sussing out whether a pitching agency knows their onions, compared to a lengthy RFP. Plus much more fun for the pitching agencies.