Sunday, 28 September 2008
Wednesday, 24 September 2008
- Terry's Fools Gold - Stone Roses
- Black & Decker Dog - Led Zep
- All Along the Swatch Tower - Hendrix
- Golden Wonderwall - Oasis
- Rolling Rock The Kasbah - The Clash
- Seven 11 Nation Army - White Stripes [courtesy of Paul Stallard]
Sunday, 21 September 2008
- Being the person to come up with a new flavour is a great way to get people to engage with the brand. Wouldn't it be great to be immortalised by a crisp flavour? I can just picture my gravestone 'Here Lies Robin Wilson the inventor of the Ham And Cheese Omelette and Tabasco crisp'.
- Walkers have made the prize pretty serious: £50,000 and a 1 % share of the profits is life changing stuff. Many social media campaigns try to engage with people by being a bit of fun or by getting you to share your opinions/interests. This does both of these and gives you the chance of a serious prize.
- The 1% share is particularly interesting as you become part of the Walkers enterprise, kinda, as you now want the company to do really well.
Friday, 19 September 2008
Tuesday, 16 September 2008
Sunday, 14 September 2008
Wednesday, 10 September 2008
It was a productive get together at the Sept Social Media Measurement Camp, thanks to Chris Reed at FH or hosting and providing extremely high quality choccie biccies.
A quick aside: measurement camp is a bunch of digital types getting together to discuss/share/create ways of measuring social media campaigns.
I thought I’d post my Top Five of the session [in no order]:
1. Open Measurement API. The idea to build an API that mashes Flickr data with Google Maps to give a location landscape of participants. Then run the postcodes through Mosaic to get socio-demographic data. Also, build standard measurement APIs on the Flickr platform.
2. WIIFM: the guiding principle when planning any social media campaign is to think like the audience i.e. What’s In It For Me or slightly more aggressively WTFIIFM
3. The 3Cs or 1:9:90 rule, Yakob Neilsen rule: people on the web are
a. Creators[1%].: people who put content on the web This can be bloggers, photo uploaders etc.
b. Contributors [9%]: people who comment on or review stuff
c. Consumers: [90%]: people who look at stuff.
The theory being that if you can find out the amount of creators in a particular community by, say, posts, uploads etc, you can extrapolate back and get the number of Contributors and Consumers.
4. Be personal. People don’t often talk to brands, but they do talk to people with a common interest. Take the time to find out about the audience, what they are interested in, how they like to be approached and find common ground. The real life analogy is when you meet new people for the first time, you don’t start shouting about how great you are. In the same way, brands shouldn’t go into a community and start telling them how great their products are.
5. Benchmarking is hard. Stating the obvious slightly but, when trying something new it’s hard to work out what makes a success as there is very little precedent. It’s best to do a bit of digging and find any similar things that have been done before. Or even say, ‘we’re not sure’.
Chris had a practical idea of taking an existing campaign and coming up with ways of measuring it. I’ll post about this later.
Tuesday, 9 September 2008
Sunday, 7 September 2008
I came across a nice online tool that grades your press release, cunningly called press release grader. You paste your press release into various boxes and the software does its stuff and gives you a grade.
- You shouldn't take a formulaic approach to creating releases/stories for mainstream media or social media. Your release should be written in the best way to get your story across. Templates aren't that interesting after a while.
- Press release are only one small tool that us PR types use. Sometimes they are not the best way of getting interest in your story. Plus, there is a groundswell of opinion [Tom Formeski for example] that reckons the press release is dead.
- The tool is designed by our friends across the Atlantic, who tend to do things a bit differently to us here in UK. What makes a great release stateside, doesn't necessary work over here [think 'revolutionary end to end solution designed to meet customers' needs].