Saturday, 30 August 2008
Thursday, 28 August 2008
Tuesday, 26 August 2008
Sunday, 24 August 2008
Friday, 22 August 2008
- Know you have a story and don't be afraid of saying to a client their story isn't going to work - as long as you can advise them on how to make the story better or come up with a better story to get the message out.
- Get involved - talk to the blogger regularly with relevant info and know your subject matter so you can have a meaningful conversation.
- Be human - talk to them like a normal human being, not a drone trained to repeat corporate messages ad nauseum [did I mention I worked for Apple's agency for a while?]
Wednesday, 20 August 2008
Monday, 18 August 2008
Sunday, 17 August 2008
Thursday, 14 August 2008
Tuesday, 12 August 2008
- what to measure
- how to measure it
- benchmarking social media campaigns.
- Activities: [What you do] Releases, interviews, case studies etc. Things that are in your control.
- Outputs: [What this results in] Usually this is coverage, measured by column inches, messages, favourability, OTS. This can be done by a variety of media measurement companies e.g MER, Report International etc. A further measure is AEV [ad equivalent value], which puts a value on the coverage obtained based on how much it would have cost to buy the same amount of space. Not really a measure but allows you to talk about cash.
- Outcomes: [What impact this has] This is a change or action in the target audience. Ideally, this is an increase in sales for commercial organisations, a shift in opinion, voting a certain way. This is the most important and most difficult to measure as it is hard to scientifically show a direct cause and effect between, say, coverage in The Sun on a new car and someone buying that car. Most times this is done by consumer polls to monitor shifts in opinion, or to determine likelihood to buy, but this can be expensive.
Monday, 11 August 2008
Sunday, 10 August 2008
Saturday, 9 August 2008
Thursday, 7 August 2008
Wednesday, 6 August 2008
Tuesday, 5 August 2008
I thought I’d set out my stall as to what this blog is going to be about. Basically, I’m going to write about the things I come across that makes my job and life simpler and more fun. Hopefully it might be useful for others – if not, I’m gonna do it anyway because its fun.
Social Media Resources
There are loads of good blogs and other resources out there that will give you loads of good stuff on social media and digital PR. For example:
Will McInnes http://www.nixonmcinnes.co.uk/knowledge/;
Neville Hobson’s http://www.nevillehobson.com/
Chris Reed's http://thegingermonkey.blogspot.com/
Plus some with an ad industry grounding:
Iain Taits http://www.crackunit.com/
Russell Davies http://russelldavies.typepad.com/planning/
And some from the US gurus
Danah Boyd http://www.zephoria.org/thoughts/
Brian Solis http://briansolis.com
These guys are great thinkers and really know their stuff. What I hope to do is add to what these experts are saying and write about practical and fun stuff that I find, which hopefully helps people get more involved with social media and all things digital. Hopefully people will add their two-penneth along the way.
Ta for reading.