I was lucky enough to attend a great event on Friday: the Don't Panic Social Media Conference in Manchester. There were some top speakers including Tom Murphy from Microsoft, Meg Pickard from the Guardian Online and Simon Wakeman from Medway Council.
- Are open
- Are human
- They listen
- Provide useful content in the right context
- They don't try and be 'yoof'
- They respond i.e. engage in conversation