Three things to measure social media

After meeting with the incredibly smart data boys last week, we decided to measure our test social media campaign by working out the cause and effect relationship between:

1. The activities we do as part of the campaign
   
2. The outputs they achieve
3. The business results

These are:

1. Activities: no. of bloggers engaged with, amount of content posted on a Facebook Page, no. of posts on the client's blog.
   
2. These would result in posts about the product/brand on the blogs engaged with, amount of people Fanning the Facebook Page, no. of subscribers to the clients blog.
3. Ideally, the results in 2 will lead to increased sales.

Smart Nick [as Data Nick is affectionately known] has asked for a list of in store promotions, advertising activities, sales promotions and PR activities running at the same time. He has also asked me to draw the awareness distribution curve for each activity. This is the shape of the curve that describes the volume of people who are reached by an activity over time. For example, the curve for an article in a monthly magazine will peak in the first few days when it is first published then tail off.

He will then take everything into account in some fancy software and work his mojo to come up with a model. As long as I get all my info and distribution curves correct. Gulp. No pressure then.