Genius social media campaign from Haagen Dazs to save the honey bee

Urban street culture meets honey producing insects meets tree huggers meets ice cream - in other words the Bee Boyz.

As part of a social media campaign, Haagen Dazs has created a short vid of a B-Boy crew, 'throwing down some shapes' [as I think they say], dressed as honey bees to raise awareness of the fact that honey bees are disappearing. 

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