Digital PR people who need to get a snap shot of where brands appear in social media and what is being said about them, should check out two useful tools.
Addictomatic allows you to put in a search term and it produces a dashboard of all what is being said about it in a predefined collection of social media channels.
How sociable is more about scoring a brand's presence in social media. Again, you put in a brand name and it checks its presence in things like twitter,
Facebook etc, but with this service you get a score rather than what's been said. The score is a comparative scale, i.e they took a bunch of companies, analysed their presence and used it them to get a baseline benchmark. They then compare other brands presence against this benchmark.
Both are good in their own right. Addictomatic for finding what's been said, How Sociable to see how much of a presence a brand has in different channels.
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